GDR Group Presents - Marketing Espionage


GDR Group presents an exclusive, Australian first seminar program delivered by web guru Heather Lutze.

Marketing Espionage 1/2 Day Free Seminar - Sydney Wednesday 13th September 2017 1.30pm - 6pm 

Leading Australian marketing company, GDR Group, are delighted to announce the launch of an exclusive seminar series featuring the globally-renowned, web marketing guru - Heather Lutze. Heather wrote the blueprint on how to be found online and since the release of her book, the international best-seller, Findability Formula, nothing and no-one has come close to designing a system superior to hers. The former Yahoo executive adviser who was commissioned to train the experts in Paid Search techniques, has helped thousands of businesses be found online and rise to number one status in organic and paid search rankings. Now she is coming to Australia for the first time to lead a series of seminars to help Aussie businesses compete and rank locally, nationally and globally. Heather's seminars are jam-packed with practical tips and advice that are simple to understand and easy to apply - giving instant impact to any business. Book tickets to this exclusive, limited-availability seminar series today.  

Overview There’s a razor-thin line between making and losing money and your business success doesn’t guarantee your online success. Heather’s Marketing Espionage seminar will help you understand why "Intel Strategies" are not covert, but industry best practice for winning online. 

What Heather will cover • How to spy on yourself and discover where you stand with Google right now. • How to gain a significant competitive edge by discovering your competitors’ online strategy. • Tapping into the psyche of the searcher to stop guessing and start connecting meaningfully with customers who are ready to buy. • How to go undercover to conduct advanced keyword research for the right phrases to get found fast. • Create a content strategy that connects with and converts customers.  

What you’ll learn Learn the underlying strategy, tactics and practical tools you can use to successfully leverage your online competitive intelligence in order to dominate your industry.

Who should attend This is a great session for small and medium size business owners and marketing managers who operate across business to consumer and business to business sectors.


“Search Engine expert Heather Lutze has cracked the code for driving the right online customers to your virtual door – when they are ready to buy”. 

Book a FREE Ticket to Heather's Marketing Espionage Seminar and Get a Bonus Gift!

Book a ticket today and you’ll receive a copy of Heather Lutze's award-winning ebook that accompanies the seminar. 

Venue: Paramount Pictures Theatrette, Street Level, 65 Pirrama Road, Pyrmont, NSW 2009 

Light refreshments will be served.

Get a Bonus eBook!

Marketing Espionage

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Heather Lutze Seminars


Heather Lutze Seminars


Call us: 1800 657 797