Join globally renowned web guru Heather Lutze
GDR Group presents an exclusive, Australian first seminar program delivered by web guru Heather Lutze.
Leading Australian marketing company, GDR Group, are delighted to announce the launch of an exclusive seminar series featuring the globally-renowned, web marketing guru - Heather Lutze. Heather wrote the blueprint on how to be found online and since the release of her book, the international best-seller, Findability Formula, nothing and no-one has come close to designing a system superior to hers. The former Yahoo executive adviser who was commissioned to train the experts in Paid Search techniques, has helped thousands of businesses be found online and rise to number one status in organic and paid search rankings. Now she is coming to Australia for the first time to lead a series of seminars to help Aussie businesses compete and rank locally, nationally and globally. Heather's seminars are jam-packed with practical tips and advice that are simple to understand and easy to apply - giving instant impact to any business. Book tickets to this exclusive, limited-availability seminar series today.
Overview Although almost every business today has some kind of internet presence, are you getting the results you'd like from yours? Does your website show up on page one of a Google's search results, under your most important keywords? Are you dominating the page under your own company's name? Take full advantage of Heather Lutze’ vast internet marketing smarts for your business during this full one-day seminar where Heather will put her expertise to work for your company!
What Heather will cover • Tools and techniques to audit your current website and what the results mean. • How to be found online - and what to do if you aren’t! • How to spy on yourself and discover where you stand with Google right now. • Finding your top performing keywords to optimise your site. • Tapping into the psyche of the searcher to stop guessing and start connecting meaningfully with customers who are ready to buy. • How to go undercover to conduct advanced keyword research for the right phrases to get found fast. • How to gain a significant competitive edge by discovering your competitors’ online strategy. • Create a content strategy that connects with and converts customers. • The keys to Pay Per Click Advertising. • Using Social Media successfully.
What you’ll learn The strategies, tactics, tools and tips to dramatically improve your businesses online findability and dominate the first page of search engine results.
Who should attend This is a great session for marketing directors and marketing managers to attend regardless of whether you work in a B2B or B2C environment.
Book a ticket today and you’ll receive a FREE copy of Heather Lutze's award-winning book that accompanies the seminar.
Venue: Paramount Pictures Theatrette, Street Level, 65 Pirrama Road, Pyrmont, NSW 2009
Light refreshments and a buffet lunch will be served.